The Millennial Market Shift

If you have presented or marketed cosmeceuticals for a while, you know that anti-aging products have experienced a strong demand from the 40-and-over demographic for many years now. Though there will always be ready buyers for high-end gene-expression and neuro-peptide products that treat mature skin, make sure that while catering to the boomers you don’t overlook the millennial cash cow.

First off, lets look at some statistics so we know who we are talking about. This is from the Pew Research Center:

“Millennials, whom we define as those ages 18-34 in 2015, now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69). And Generation X (ages 35-50 in 2015) is projected to pass the Boomers in population by 2028.”¹

Selfies are Shaping Buying Habits

Instagram has brought the make-up technique terms strobe, tontouring (not a typo, it really starts with a “T”), baking, and cut creasing into the mainstream. Sales of facial masks has improved as users proudly show their masked faces on social media. Anyone can learn to use products like a make-up pro and snap a selfie to prove it. But first you need all those concealers, primers, highlighters, moisturizers, and luminizers.

Millennials want products that furnish prompt results instead of skin care regimes created for long-term use and they are not loyal to one specific brand, preferring to mix and match mainstream brands with independents. Other trends include all-natural, clinical, multicultural, and make-up/skin care hybrids.

“The market shift creates an opening for small, nimble skin-care brands that target Millennial desires.”² -Allison Collins, WWD

Hot Products for the Millennial Age Group:

• Body mists
• Make-up primers
• Luminizers
• Facial masks
• BB (blemish balm or beauty balm) fusions
• CC (color and correct) creams
• Tinted moisturizing compounds
• Nutritional supplements with beauty-related results

Wasatch Contract Manufacturing can create a YouTube tutorial-worthy sensation carefully targeted to the cash-in-hand millennial generation. We do it all:

• Bottle-filling
• Higher viscosity creams and lotions
• Medium viscosity lotions
• Lower viscosity body washes
• Capping, pump-placing, and labeling
• Tube-filling equipment

Call Wasatch so you can claim your share of the multi-billion dollar millennial demographic.

¹Richard Fry, “Millennials overtake Baby Boomers as America’s largest generation,” Pew Research, April 25, 2016, http://www.pewresearch.org/fact-tank/2016/04/25/millennials-overtake-baby-boomers/, accessed February 2, 2017
²Allison Collins, “Millennials Disrupt Beauty Industry’s Antiwrinkle Agenda,” WWD, April 27, 2016, http://wwd.com/beauty-industry-news/skin-care/millennial-beauty-antiwrinkle-baby-boomer-10419202/, accessed on February 2, 2016

About Wasatch Contract Manufacturing

Wasatch has been developing and manufacturing unique products for many of the world’s leading consumer product companies since 1998. Wasatch Labs’ Core Competencies include Anti-Aging Product Development.

Consider Wasatch Labs when you are sourcing a secondary manufacturer in Oklahoma for your existing products or perhaps a reliable, experienced laboratory for product development, formulation, packaging and fulfillment.

Wasatch Labs’ Competitive Advantages include Product Engineering.

Learn more about Wasatch Contract Manufacturing by visiting us online at: http://WasatchContractManufacturing.com.

Contact Wasatch:

• Adam Green
• ops@wasatchcontractmanufacturing.com
• 801-809-7766

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